Rachel Disibio
Brand Ambassador @New Riff Distilling
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WORK HISTORY
Brand Ambassador @New Riff Distilling
Cincinnati, OH, US
Product Promotion: Educate customers and clients on New Riff’s core lineup, limited releases, and unique distilling process, sharing our brand story with authenticity and enthusiasm.Customer Engagement: Deliver exceptional customer experiences through tastings, one-on-one interactions, and tailored product recommendations.Event Support: Organize and execute in-store tastings, promotional activations, and special events to drive brand awareness and trial.Sales Support: Partner with the sales team to increase product distribution, achieve sales goals, and gather customer insights for continued growth.Brand Representation: Act as a professional and passionate ambassador for New Riff, consistently upholding brand values and standards.Market Research: Monitor market trends, competitor activities, and consumer preferences to provide feedback that informs marketing and sales strategies.Documentation: Track and report on promotional activity, customer engagement, and event outcomes to measure effectiveness and support strategic planning.KPI Achievement: Consistently meet and exceed monthly KPIs, including key account visits, new placements, menu features, staff trainings, merchandising efforts, and event execution.
EDUCATION
Northern Kentucky University
Bachelor of Science in Business Administration - BSBA, Finance & Marketing
ABOUT RACHEL DISIBIO
As a driven sales professional in the wine and spirits industry, I thrive in relationship-based environments where connection, education, and brand storytelling make an impact. I’m passionate about helping on-premise accounts elevate their beverage programs through curated selections, product knowledge, and meaningful partnerships.I value consistency, reliability, and follow-through—qualities that build trust with clients and allow me to support them in growing their cocktail and wine offerings, boosting menu value, and enhancing guest experiences.I’m committed to continued growth in the wine and spirits space, expanding my product knowledge, and becoming a trusted resource for the accounts and industry partners I serve.If you’re in the beverage, hospitality, or supplier community, I’d love to connect and share insights, collaborate, or support one another’s success.
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