Rachel Colic
Strategy Director @Ycreative
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WORK HISTORY
Strategy Director @Ycreative
Toronto, ON, CA
Boutique brand strategy firm that works with social enterprises, eco-ventures and mission-driven organizations to transform their brands into powerful agents of change — forces for good that real people actually care about.
SKILLS
ABOUT RACHEL COLIC
For more than two decades I\'ve worked with social enterprises, eco-ventures and mission-driven founders to transform their brands into agents of change—forces for good, that real people will actually care about.Driven by a lifelong obsession with the way language shapes culture, creates community, and moves people to action—I blend disciplines from the creative arts, business and psychology to understand where your unique value aligns with your audiences desires. These insights inform the development of a compelling narrative thread that ties your business, brand, and marketing together to fuel growth and foster long-term affinity.The result—a category-shifting brand, backed by a strategy you can execute effortlessly across the work sits at the intersection of strategy, communications, and culture combining expertise in reputation management, brand positioning and media strategy. With a journalist’s instinct for narrative, I develop brand communications that unite strategy, story and scale ensuring they don’t just inform — they influence mindsets and behaviours.With 20 years of experience leading brand, media and corporate communications, I have advised global brands, public companies and high-profile executives on market positioning, brand reputation and product development. I’ve led campaigns that shaped narratives across industries, and have acted as spokesperson for publicly traded organizations, industry associations and established brands.My experience spans a multitude of sectors including; Technology, SaaS, FMCPG, Retail, Cannabis, Pharmaceutical Sciences, Analytical Testing, Contract Research, B2B Services + more.
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