Rachel Birchley
Marketing Manager @Darcy Group
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WORK HISTORY
Marketing Manager @Darcy Group
GB
My role at the Darcy Group is wide-ranging. My day-to-day tasks include-Overseeing email marketing, delivering a weekly newsletter and ad-hoc targeted email campaigns-Managing HubSpot workflows for service and training bookings-LinkedIn content production-Website content management, including keeping the e-commerce product range up-to-date and writing blogs and case studies-Updating and creating product documents-Managing the Feefo platform-Liaising with our agency on SEO and PPC-PR-Organising and managing exhibitions-Reporting on e-commerce and marketing performance.I am the marketing team, and I work directly with the Sales and Marketing Director and closely with a dispersed team of colleagues across the UK to deliver on sales and operational objectives.
EDUCATION
Canterbury College
3 A Levels and 1 AS Level, Geography (A), Environmental Science (B), French (C) and AS Sociology (C)
University of Southampton
Certificate of Higher Education, Geography
SKILLS
ABOUT RACHEL BIRCHLEY
I\'m a marketing professional with over a decade of experience delivering impactful digital strategies for both in-house brands and agency clients. With an IDM qualification in digital marketing, I\'ve led campaigns across SEO, email, social, content, and PR — always with a focus on driving measurable results.Currently heading up marketing at The Darcy Group, I wear many hats: from managing email automation and optimising our e-commerce website to creating LinkedIn content and orchestrating trade exhibitions. Before this, I helped businesses across sectors (B2B and B2C) tell their stories at RedSprout Media, where I was promoted to Digital Content Manager.My background also includes key roles at Saga and Sleeping Giant Media, where I developed a deep knowledge of content strategy, SEO, and customer-focused marketing. I’ve worked with industries as varied as finance, e-commerce, recruitment, and education, always bringing the same energy, attention to detail, and desire to understand the “why” behind every campaign.I’m innately curious (some might say nosy!), which makes me a fast learner and an insightful marketer. I thrive on digging into products, markets, and audience needs to craft meaningful, relevant messaging. I enjoy collaborating with sales, operations, and creative teams to bring ideas to life.Let’s connect if you’re into marketing, content, SEO, or just love a good chat about how to make your brand stand out online.
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