Rachel Zhang

WORK HISTORY

EDUCATION

ABOUT RACHEL ZHANG

I am the co-founder and Creative Director of Love, Bonito Group, the largest fast-fashion retail brand in Singapore. Since our inception, I, along with my co-founders, have transformed Love, Bonito from just 500 SGD into a multi-million dollar company by skillfully leveraging online platforms and social media channels, as well as developing new strategies to attract modern customers. We have established branches in Indonesia, Malaysia, and Cambodia.With a solid foundation in Business Administration from Nanyang Technological University and a Bachelor of Arts in Fashion and Clothing Design from Central Saint Martins, I combine my passion for fashion with strategic business insights. My approach effectively utilizes online platforms and social media to connect with modern customers and implement innovative strategies that drive our expansion in Asia.Currently, I oversee the business development of the group, while building relationships with investors and successfully leading our seed funding round. I am also actively involved in industry discussions, serving as a speaker at trade conferences and acting as a media ambassador for select luxury brands.True to her brand manifesto of “Empowering Confidence Through Style”, Love, Bonito offers women a wide array of designs to dress impeccably yet comfortably, bringing out their best. The brand is highly reputed for expertly striking a balance between style and affordability. The brand brings accessible high street fashion to women from all walks of life.In addition to my role at Love, Bonito, I am also a proud member of the Young Women Leaders Alliance, where I continue to support and inspire future leaders.