Rachel Sweeney-Campbell
Senior Global Communications Manager, the Dalmore @Whyte & Mackay
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WORK HISTORY
Senior Global Communications Manager, the Dalmore @Whyte & Mackay
In this role my focus is on the development and execution of global content strategy for The Dalmore whisky. Working with local markets, channel and central teams to ensure brand guidelines are adhered to, creating globally impactful content and campaigns, and evaluating performance.
EDUCATION
University of Strathclyde
International Business with Business Enterprise BA(Hons), International Business
ABOUT RACHEL SWEENEY-CAMPBELL
Can be found with a glass of whisky in hand… Or at least talking to and with those who do.I’m a brand marketeer, with media and agency experience, who is now enjoying life as the senior brand comms manager for The Dalmore. Be that through social, paid media, digital touch points, above the line or strategic comms my focus is helping to grow the brand globally by creating the right content and campaigns to reach our target consumers.
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