Keith Poskitt
Associate Trade Marketing Manager, North America @Whyte & Mackay
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WORK HISTORY
Associate Trade Marketing Manager, North America @Whyte & Mackay
Work closely with WMA Leadership and Consumer Marketing Team to develop annual sales and marketing plans for Single Malt Scotch Whisky portfolio in North American market* Collaborate with US, Canada, and Mexico distributors to align sales and planning with WMA priority brands: The Dalmore, Fettercairn, Jura, and Tamnavulin* Provide support in developing required sales tools, POS, and marketing support* Executes New Product launches and develops consumer-centric activations* Support National and Key Account programming and in store execution
EDUCATION
St. Francis University
Bachelor of Science (B.S.)
Wine & Spirit Education Trust
Level I & II
ABOUT KEITH POSKITT
Management Qualifications Proven strategic partner who develops and implements both short and long -term strategies and tactics to generate volume and deliver annual sales and profit commitments. Supplier portfolio with sales in excess of cases and $30 million in revenue annually. Present strategy to Executive Teams, deliver game plan to 250 Sales/Management Team members at monthly sales meetings. Team player with the ability to manage in a fast paced and demanding environment. Core Competencies Strategy & Brand Development ˖ Communication, Presentation and Interpersonal Skills ˖ Marketing ˖ Analytics ˖ Networking/Relationship Building
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