Rachel S.
Marketing Manager @Lakeside International Trucks
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WORK HISTORY
Marketing Manager @Lakeside International Trucks
Execute marketing initiatives within company strategy, driving alignment with brand and business goals.• Oversee website management, SEO, and digital presence to boost engagement and lead generation.• Manage third-party agencies and vendors to deliver campaigns, creative assets, and measurable results. • Optimize CRM data, lead workflows, and segmentation to support sales and reporting accuracy.• Own the marketing calendar to coordinate launches, promotions, and content planning.• Analyze campaign performance, providing insights to refine strategy and maximize ROI.• Develop sales enablement materials, including brochures, spec sheets, and digital content.• Plan and lead events and trade shows to strengthen client relationships and brand visibility.
EDUCATION
Brookfield Central High School
High School Diploma
University of Wisconsin-Milwaukee
Bachelor's degree, Marketing, International Business, Economics
ABOUT RACHEL S.
Marketing Manager with expertise in digital marketing, SEO, content strategy, website management, lead generation, CRM administration, and analytics reporting. Experienced in campaign execution, vendor and agency coordination, event marketing, sales enablement, and brand management. Skilled at data-driven decision-making and optimizing multi-channel marketing efforts to support business growth. Holds a BBA in Marketing with a minor in Economics and a Certificate in International Business from UW–Milwaukee.
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