Rachel Sandquist
Senior Manager, Product Marketing @NielsenIQ
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WORK HISTORY
Senior Manager, Product Marketing @NielsenIQ
Chicago, IL, US
Lead go-to-market messaging, competitive positioning, and sales enablement for global SaaS solutions across omnichannel measurement, retail, wellness, technology and durables, pet, beverage alcohol, and convenience industries. Partner with product and commercial teams to deliver messaging and competitive positioning aligned to buyer personas and use cases based on client needs, values, and challenges. Build out messaging and positioning for complex SaaS solution portfolios, translating technical specifications into clear, precise value propositions. Develop sales plays across multiple solutions and regions, delivering end-to-end go-to-market content to drive effective sales processes.
EDUCATION
DePaul Driehaus College of Business
Master of Business Administration - MBA, Marketing
University of Minnesota
Bachelor's degree, Marketing
ABOUT RACHEL SANDQUIST
Product | Marketing | MBA
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