Rachel Roos

Event and Content Marketing Manager @Jim Ellis Automotive Group

Atlanta, GA, US

As Event and Content Manager I am responsible for all experiential marketing, gala events, and partnerships and sponsorships for a portfolio of 21 auto dealerships across 17 different brands. I manage 10-20 experiential and gala events annually including publicity opportunities, product launches, test drive events and target-demographic events. I plan each event from conception to execution including creating timelines, managing budgets, guaranteeing events maintain brand standards, and ensuring events create maximum impact.I have developed relationships with municipalities, professional sports organizations, media companies, property managers, school systems, and more to create opportunities for meaningful partnerships and activations. I vet all opportunities, negotiate contracts for maximum ROI, and manage over 100 sponsorships and activations each year.Additionally, I manage content and the monthly newsletters for each dealership and arrange PR opportunities such as check presentations for the company’s annual giving initiative.

Milton High School

College Prep Diploma

Brigham Young University

Bachelor's degree