Rachel Rodriguez
Director of Merchandising @Otter Products
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WORK HISTORY
Director of Merchandising @Otter Products
Fort Collins, CO, US
Strategic merchandising leader driving end-to-end assortment strategy, product storytelling, and go-to-market execution across a multi-category global portfolio. Own the intersection of consumer insight, commercial strategy, and brand expression, translating data, trends, and retail dynamics into assortments that win at shelf, online, and with key partners. Lead cross-functional collaboration across Product, Marketing, Sales, Finance and Insights to- Architect profitable, consumer-led assortments by channel and price tier- Drive revenue growth, margin optimization, and category performance- Strengthen brand positioning through clear line logic and storytelling Known for balancing strategic rigor with creative intuition, aligning teams around a clear point of view, and turning consumer behavior into actionable merchandising strategies that improve commercial performance and brand relevance.
EDUCATION
IBMC
Medical Assisant, Nursing
SKILLS
ABOUT RACHEL RODRIGUEZ
For more than 15 years at Otter Products, I’ve had the opportunity to help build and evolve one of the most recognized brands in consumer electronics, working across product, merchandising, and go-to-market strategy to bring products from concept to category leadership.My career has been defined by connecting the dots between consumer insight, product innovation, and commercial success. Whether leading product portfolios, shaping merchandising strategy, or aligning cross-functional teams, I focus on turning complex product ecosystems into clear, compelling stories that drive growth.As Director of Merchandising, I led consumer-led assortment strategy across a global portfolio—partnering across Product, Marketing, Sales, Finance, and Insights to deliver products and lineups that perform across channels while strengthening brand position and profitability.I believe the best product strategies sit at the intersection of consumer needs, retailer realities, and brand vision. When those three align, products win.
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