Rachel Parsons

Amazon Account Manager @Market Performance Group

Manage and optimize end-to-end Amazon operations for 4-5 client at a time, providing strategic guidance on Sponsored Ads and promotional planning around key tentpole eventsMonitor, analyze, and report weekly performance metrics to identify opportunities and drive continuous improvementLead catalog management, content development, and ad campaign execution to maximize product visibility and conversion ratesApply proven tactics and data-driven strategies to consistently increase client sales and marketplace performanceEnhance conversion rates through strategic listing optimizations, keyword targeting, and A/B testing of creative assets