Rachel Monfre

WORK HISTORY

EDUCATION

ABOUT RACHEL MONFRE

I’ve worked in media and marketing for 10+ years. I\'m seeking a new role at the intersection of solving business problems through data driven insights and customer success. My most recent role encompassed overseeing the business for one of Merkle\'s largest financial services clients. This client leveraged Merkle’s digital acquisition marketing (across multiple channels), identity and technology capabilities and solutions, and advanced analytics. I was responsible for revenue growth, contracts, day-to-day project and people management, and process development and implementation. In my previous role I was responsible for transforming multiple data sources into key insights and data-driven recommendations. I worked with clients across industries to help answer questions like \"menswear sales are down, what can we do to increase sales?\",\"what are people saying about our brand?\",\"we\'re launching a new product, how do we speak to our target market?\", and \"who might watch this show outside of our anticipated audience?\". Data & identity were the core drivers in answering these questions.While at Merkle, I bolstered the company\'s industry-leading position by writing blogs and articles, presenting in thought-leading webinars, and speaking on podcasts.With my degree in Consumer Behavior from NYU, I’ve worked as a Marketing Coordinator for a publishing company, Media Strategy Manager and Director for dozens of brands across multiple verticals, and Client Services Senior Account Director for a regional-gone-national bank.