Rachel Mitchell
Marketing Manager @Incorez
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WORK HISTORY
Marketing Manager @Incorez
GB
Strategic and hands‑on international marketer with full responsibility for product and marketing across a £35M specialist chemicals business. Lead global lifecycle and commercial strategy for additives and resins used in polyurethane and epoxy systems across construction, flooring, aerospace, automotive and energy markets. Deliver measurable growth by strengthening new product introduction, increasing lead generation and aligning technical, sales and senior leadership teams behind clear market priorities. Key contributor to 10% YOY commercial growth from 2022 to 2025.Key achievements and responsibilities• Used market and customer insight to shape business strategy and move the organisation toward a more structured and strategic marketing approach• Owned full product management from concept to launch using a global development platform, delivering successful product introductions including field trials, pricing, stock planning and tailored technical and commercial collateral• Managed a £250k marketing budget and delivered the strategic marketing plan with clear performance tracking through ROI, lead generation and campaign effectiveness• Created high impact marketing content including webinars, white papers, battle cards and multi audience collateral to support commercial growth• Planned and delivered global events including exhibitions, distributor open days and technical training programmes• Led cross functional collaboration by mobilising internal and external networks across technical, product management, sales and senior leadership to align priorities and ensure effective execution
EDUCATION
Teesside University
BSc (Hons), 2:1, Chemistry with Business
University of Lancashire
CIM Advanced Certificate, Marketing
University of Lancashire
CIM Postgraduate Diploma, Marketing
Teesside University
MSc, Graduate Enterprise and Multimedia
SKILLS
ABOUT RACHEL MITCHELL
When organisations need to sharpen their market position, launch complex products and build marketing capability that drives real commercial outcomes, they look for someone who can bring clarity, structure and momentum. That’s where I add value.I’m a senior B2B marketing leader with more than 20 years of experience delivering strategic marketing and product management across international manufacturing, chemicals, coatings and industrial technology sectors. My career has been built at the intersection of technical understanding and creative thinking — a combination that allows me to translate complex technologies into compelling propositions, integrated campaigns and commercially focused go‑to‑market strategies.I’ve led global portfolios, shaped market strategy for multi million pound product ranges and delivered measurable growth across diverse organisations. Whether driving international product launches, building digital first marketing campaigns or aligning cross functional teams behind clear priorities, I bring a practical, hands on approach that gets results.I’m known for managing complex projects with confidence, communicating clearly at every level of a business and unifying Product, Technical, Sales and Leadership teams around shared goals. My work is grounded in insight, data and a deep understanding of customer needs — ensuring that strategy, execution and commercial outcomes stay tightly connected.If your organisation is looking to strengthen its marketing capability, accelerate product adoption or bring more structure and strategic focus to its commercial activity, I bring the experience, energy and perspective to make that happen.
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