Rachel Lucido
Director, Content Strategy and Marketing Operations @Qualfon
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WORK HISTORY
Director, Content Strategy and Marketing Operations @Qualfon
Lead omni-channel content strategy and execution; oversee writing and editorial workflows, engage with cross-functional teams to gather use cases, and produce thought leadership•Train junior colleagues on AI workflows to find efficiencies that adhere to company policy •Foster relationships with global colleagues; introduce new processes and brand standards, review internal communications•Manage content distribution channels, spend, and reporting: Grew social following 26%, keywords ranked for blogs website revamp process to improve user journeys, drive conversion, and consolidate pages•Manage vendor/agency relationships: manage contracts, attend QBRs, and develop a plan to improve efficiency and communication between teams•Build measurement framework: define KPIs, benchmarks, and reporting cadence
EDUCATION
Michigan State University
Bachelor of Science
Walsh College
M.B.A.
ABOUT RACHEL LUCIDO
A creative thinker and marketing strategist at heart. 15+ years of experience in various marketing roles, many of which required direct involvement across different areas of marketing, giving me more of a Swiss Army Knife advantage versus a deep specialization in one area. Notable Achievements:Neutronian:*Planned and executed GTM product strategy resulting in 250% lift in pipeline value for data privacy startup. Developed and implemented social strategy resulting in a 16% increase in engagement rate in first 6 months and a 46% increase of LinkedIn followers over the course of a year. Hearst Autos:*Developed, packaged and delivered a unique $1M omni-channel custom partnership idea to Sales team to use in Hearst Autos Upfront pitches (i.e, ideation ->feasibility assessment ->packaging and presentation)*Grew media spend by 61%, on average, over 4 years on assigned brands (e.g, Jeep, RAM, Honda, Toyota, Lexus, etc.) by introducing new products (i.e, native ad placements) and recommended key clients boost their mobile budgets to achieve goals with target audienceJ.D. Power and Associates*Selected to manage transition from one Marketing Automation Platform (MAP) another. Appointed to handle integration decisions and roll-out new program to marketing colleagues across organization. Tools: Salesforce.com, Oracle Eloqua, Hubspot, Canva, Google Analytics, Asana, Wordpress, Cognism, Semrush, Active Campaign
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