Rachel Lively

Marketing Content Manager @SciLeads

Belfast, GB

SciLeads is an innovative sales and marketing intelligence platform for scientific companies. Search, discover and pinpoint the key contacts you need rapidly to help inform your marketing and sales strategies.As Marketing Content Manager my goal is to provide valuable content and insight to our current and future customers. I specialise in content creation and maintaining our brand and tone of voice.My goals are to-Identify opportunities to increase leads-Embrace the company brand voice and positioning across the market-Manage multi-channel marketing campaigns for inbound and outbound marketing opportunities-Create and manage online and offline content for campaigns, including events and print collateral-Build social media engagement and deliver brand awareness campaigns-Maintain knowledge of trends, industry happenings and the competitive marketplace-Be responsible for the day-to-day management of marketing activities such as emails, adverts, blogs, webinars, awards, social media posts to drive awareness and create a pipeline-Manage the website and implement strategies to increase web traffic and convert to sales-Manage and develop the email marketing strategy and customer relationship management-Execute strategies for content development in coordination with SEO goals-Support the other departments in the company such as Sales and Customer Success through creating and monitoring campaigns, one pagers, tradeshow materials

Ulster University

Post Graduate Certificate in Education (PGCE), Art and Design

Ulster University

Bachelor of Arts (BA) with Honours, Art and Design

Ulster University

Foundation Studies in Art and Design, Art and Design