Rachel Kulhawik
Senior Manager, Growth Marketing @DraftKings Inc.
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WORK HISTORY
Senior Manager, Growth Marketing @DraftKings Inc.
Growth marketing leader responsible for Out of Home and Affiliate channels across all DraftKings products. Lead strategy and execution for multi market, highly regulated programs, oversee large scale media investment, and manage a team driving efficiency, compliance, and measurable performance. Known for building scalable processes, improving how teams and partners operate, and bringing complex marketing initiatives to life across brand and performance.
EDUCATION
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor’s Degree, Advertising
Syracuse University - Martin J. Whitman School of Management
Bachelor’s Degree, Marketing
SKILLS
ABOUT RACHEL KULHAWIK
I am a growth marketing leader with 10+ years of experience turning ambitious ideas into scalable, well-run programs. I currently lead Out of Home and Affiliate marketing across DraftKings products, blending big thinking with disciplined execution and operational rigor.I started my career deep in digital media, managing hands-on across search, paid social, display, video, influencer marketing, and organic social. That foundation shaped how I think about performance, analytics, and optimization, and it continues to influence how I approach more traditional channels like Out of Home, experiential, and large-scale brand initiatives today. I enjoy taking ideas that might sound a little crazy at first and figuring out how to bring them to life in a way that drives real results.In my current role, I manage a team responsible for complex, multi-market programs and significant media investment. I spend a lot of time partnering cross-functionally, solving operational challenges, and building processes that help teams move faster without cutting corners. I care deeply about developing people, creating clarity, and fostering ownership and trust within my team.I am a problem solver by nature and genuinely enjoy a challenge, especially when it involves untangling complexity, improving how things work, or pushing a channel into new territory. I am always excited by opportunities that combine strong ideas, smart execution, and collaborative leadership across both digital and traditional marketing.
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