Matthew Muntner

Senior Social Marketing Associate @DraftKings Inc.

Boston, MA, US

DraftKings is a digital sports entertainment and gaming company offering sports betting, iGaming, and daily fantasy.What I lead: Creative Strategy & Branding – Built Pick6’s visual identity from the ground up, designing scalable animations, templates, and social-first creative systems that shaped the product’s brand presence. Cross-Functional Leadership – Partner with ops, promo, and compliance teams to deliver region-specific campaigns, national giveaways, and cohesive brand experiences across channels. AI & Workflow Innovation – Integrated AI-powered tools into our content pipelines to increase productivity, speed, and consistency in design and output. Mentorship & Team Development – Provide creative direction, onboarding, and coaching for junior designers and new associates, helping elevate team-wide creative standards. Influencer & Campaign Strategy – Designed and managed both organic and paid creator campaigns, ensuring authentic content that drove traffic and engagement without ad fatigue. Brand Auditing & Direction – Lead creative audits and team meetings to ensure brand guidelines are upheld across all verticals and campaigns.Impact: Scaled content production to 950+ posts/quarter Generated 46M impressions and 882K weekly engagements Drove +2,800% YoY growth in social performance Helped Pick6 surpass 80K+ daily active users Earned recognition from Twitter/X for most engaging Super Bowl conversation without a national TV spot