Rachel Kronberg
Innovation Consultant @Blue Cross Blue Shield of Massachusetts
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WORK HISTORY
Innovation Consultant @Blue Cross Blue Shield of Massachusetts
Boston, MA, US
Lead mixed-methods design research and strategy initiatives that connect human insight, data, and design to create healthcare products, digital experiences, and business strategies addressing systemic challenges in care access, affordability, and equity- Owned 2 design research projects from framing to delivery, blending qualitative depth and quantitative rigor to inform product and business strategy across digital health, women’s health, and insurance innovation- Ran surveys with 100+ consumers and conducted usability testing on digital ID card prototypes, co-authoring a business case demonstrating $4.1M in projected annual savings and informing the rollout of new digital insurance card features- Facilitated a 45-person co-creation workshop with cross-functional leaders to design and prototype radically affordable health plan concepts, aligning product, design, and business teams on next-step pilots- Mapped the women’s lifetime health journey, uncovering systemic care gaps across menstruation, fertility, and menopause; co-developed a 5-year investment roadmap that established 3 strategic women’s health partnerships- Integrated AI and foresight methods into research and ideation, using AI-powered analysis and signal scanning to accelerate synthesis and identify emerging trends shaping healthcare innovation.Tools and platforms: UserInterviews, UserTesting, SurveyMonkey, Figma, Miro, Mural.
EDUCATION
Barnard College
Cultural Anthropology
SKILLS
ABOUT RACHEL KRONBERG
I use qualitative research and human-centered design to uncover what people need and turn…
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