Rachel Korfman
Director of Marketing & Customer Success, Touchpoint @NRT Technology Corp.
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WORK HISTORY
Director of Marketing & Customer Success, Touchpoint @NRT Technology Corp.
Las Vegas, NV, US
Advise casino clients and other types of clients on how best to use these software solutions.• Lead the current Customer Success team – help them prepare for weekly update and strategy meetings with clients, and regularly visit customers around the world.• Design many different types of marketing and HR campaigns using our software.• Analyze campaign performance data and prepare reports for clients that highlight strengths and weaknesses of efforts to date.• Monitor ongoing efforts and make recommendations to clients about future improvements.• Implement creative new ways to grow the business and comfortable leading sales presentations.• Oversee marketing department including website content and strategy.• Evaluate and develop marketing strategy and marketing plan.• Plan, direct, and coordinate marketing efforts.• Competitor research.• Work with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.• Identify potential customers.• Develop team managers.• Build brand awareness and positioning.• Support sales and lead generation efforts.• Coordinate marketing projects from start to finish.• Organize company conferences, trade shows, and major events.• Oversee social media marketing strategy and content marketing.
EDUCATION
University of Phoenix
Master of Business Administration (M.B.A.), Business Administration and Management, General
University of Nevada-Las Vegas
Bachelor of Science in International Business, International Business with a minor in Spanish
University of Nevada-Las Vegas
Bachelor of Arts in Human Communication, Communication, General
SKILLS
ABOUT RACHEL KORFMAN
Experienced Marketing Director with a demonstrated history of working in the hospitality industry. Skilled in Sales, Hospitality Industry, Management, Direct Marketing, and Marketing Strategy. Strong marketing professional with a Master of Business Administration (M.B.A.) focused in Business Administration and Management.
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