Rachel Justis
Director of E-commerce & Marketing @Claire Burke
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WORK HISTORY
Director of E-commerce & Marketing @Claire Burke
Leading and driving a team with a fully integrated eCommerce business - marketing, brand planning, creative development, merchandising, inventory, web-store operations and application management. Focused on building and maintaining operational and technology initiatives that will enable the digital business to reach its full potential in sales, performance and profits. • Responsible for MultiChannel retail integration, sales, and fulfillment. • Manages all aspects of Omnichannel marketing strategy and distribution. • Responsible for driving sales, conversion rate, inventory updates, site optimization. • Direct teams in the collaboration and development of demand planning/sales forecasting. • Manage business revenue and budget (P/L Responsibilities) for the brand. • Develop business plans and direct development of marketing strategies, brand/concept plans and creative presentation on-line, direct promotional, direct e-mail and media activity on concepts. • Manages all aspects of the full lifecycle of integrated digital marketing programs, from strategy, development, delivery, reporting and program optimization.
EDUCATION
Union County Highschool
Highschool Diploma 2005
Georgia State University
Bachelor of Business Administration - BBA
SKILLS
ABOUT RACHEL JUSTIS
Senior Director of Digital & E-commerce with a demonstrated history of working in the…
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