Rachel Gosling

Marketing Lead @Apollo

Aberdeen, GB

Apollo is an engineering and advisory consultancy working across oil & gas, decarbonisation and marine energies sectors. I manage and deliver all aspects of marketing across the business from strategy and budgeting to content, campaigns and lead generation. The role is both strategic and hands on, supporting multiple business areas within a highly technical environment.Key responsibilities include:• Developing and implementing the full marketing strategy• Managing and allocating the marketing budget• Creating and publishing content across all platforms - social media, blogs, website and internal channels• Writing press releases, award entries, internal comms and campaign copy• Coordinating and promoting LinkedIn Live sessions to support thought leadership and visibility• Leading on event planning and management• Managing the company website (WordPress), including SEO and regular content updates• Driving lead generation and brand awareness across key sectors• Monitoring performance and reporting on marketing KPIs using tools like Google Analytics• Managing internal stakeholders and navigating competing priorities• Handling all social media channels and paid advertising (LinkedIn, PPC, etc.)

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