Rachel Dzurina

Beauty Team Lead @Target

Edison, NJ, US

As the Beauty Team Lead at Target, I oversee the full operations of the Beauty department, including the Ulta Beauty at Target partnership. I drive sales by implementing in-store brand marketing strategies, executing visual merchandising plans, and aligning promotional events with Target and Ulta brand guidelines. I consistently meet or exceed key performance indicators (KPIs) such as conversion rates, average transaction value, and guest engagement, while ensuring a premium shopping experience.I lead, train, and develop a high-performing team of Beauty Consultants, focusing on brand storytelling, guest-facing communication, and personalized beauty consultations. By managing daily operations, maintaining inventory accuracy, and upholding safety standards, I ensure operational excellence. I also collaborate closely with store leadership and Ulta partners to align on strategic goals and deliver cohesive, brand-right execution that supports both business growth and customer loyalty.