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Rachel Brill
Digital Marketing Manager @Informa Markets
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WORK HISTORY
Digital Marketing Manager @Informa Markets
Orlando, FL, US
Achieved a 31% revenue increase from 2023 to 2024 through strategic digital marketing initiatives across email, social media, website, print, and mobile app campaigns.• Led marketing initiatives contributing to 65% of total attendee revenue, driving significant business growth through strategic campaigns and engagement efforts.• Increased email delivery rate by 110% in 2024, delivering 6.1 million emails through initiatives like abandoned cart campaigns and a mix of text and HTML emails.• Enhanced content engagement with value-driven messaging and a proactive distribution timeline for consistent communication.• Crafted press releases, negotiated external marketing contracts, and managed press coverage to optimize brand visibility and media presence while maximizing budget and partnerships.• Coordinated with beauty media influencers and top brands for exclusive social media coverage, boosting brand visibility and engagement across platforms.
EDUCATION
University of Central Florida
Interdisciplinary Studies (Marketing and Communication, minors in Digital Media and Marketing)
SKILLS
ABOUT RACHEL BRILL
I’m a Digital Marketing Manager passionate about creating marketing strategies that truly resonate with audiences. With a strong focus on data-driven insights and customer-first messaging, I develop multichannel campaigns that boost engagement, build brand loyalty, and deliver measurable results.Throughout my career, I’ve taken ownership of every aspect of marketing—from crafting impactful strategies to leading cross-functional teams and building partnerships with influencers and industry leaders. I thrive on collaboration and innovation, always aiming to elevate the customer experience while driving business growth.Staying ahead of trends and continuously refining my approach, I’m committed to bringing fresh ideas and impactful solutions to the table. Let’s connect to explore how I can help your brand stand out and succeed.
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