Shankar Racharla
Digital Marketing Manager @Euroteck Environmental Pvt Ltd.
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WORK HISTORY
Digital Marketing Manager @Euroteck Environmental Pvt Ltd.
Hyderabad, IN
Digital Strategy & Execution: Develop and implement B2B digital marketing strategies across multiple channels (SEO, PPC, social media, email, and content marketing).• Lead Generation & Demand Generation: Execute performance-driven campaigns to attract and nurture high-quality leads through digital channels.• Content Marketing: Collaborate with content teams to create and distribute engaging, high-value content (whitepapers, case studies, blogs, videos, etc.) to drive conversions.• Marketing Automation & CRM: Utilize marketing automation tools (e.g, HubSpot, Marketo, Pardot) and CRM systems (e.g, Salesforce) to manage lead nurturing and customer journeys.• SEO & SEM: Optimize website and content for organic search while managing paid search campaigns to enhance visibility and generate leads.• Analytics & Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, LinkedIn Campaign Manager, and other reporting dashboards.• Social Media & Paid Advertising: Develop targeted LinkedIn, Twitter, and programmatic ad campaigns to engage business decision-makers.• Collaboration & Coordination: Work closely with sales, product marketing, and design teams to align digital marketing efforts with overall business goals.• Budget Management: Manage and optimize the digital marketing budget for maximum ROI.
EDUCATION
Jobs in Warangal
B.Sc, Maths, Statistics, Computer Science
SKILLS
ABOUT SHANKAR RACHARLA
I am a Digital Marketing Professional with a passion for technology. I have 13 years of experience in B2B & B2C digital marketing strategic marketing planning, e-commerce product management, digital marketing operations, and advertising sales.I am an expert in executing Digital Marketing campaigns like Adwords, Social Media campaigns, Social Media Optimization, Search Engine Optimization (Off and On page), Link Building, Guest Posting, Email marketing, Online Reputation Management, and implementing new Digital marketing trends. My professional background also includes 6 years of leading teams of up to 20 digital marketing & sales executives, guiding teams on new digital marketing strategies toward the best results for the projects.
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