Rachael Williams

Sr Director, Revenue Marketing & Ops @Lakeside Software

Atlanta, GA, US
EMAILS
r••••••••@lakesidesoftware.com
MOBILE NUMBERS
+16•••••••93

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WORK HISTORY

Sep 2025 — Present

Sr Director, Revenue Marketing & Ops @Lakeside Software

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I lead revenue marketing and RevOps end to end, building and scaling programs that convert engagement into pipeline across direct and partner channels. I unify sales and marketing systems and processes to optimize the revenue engine and deliver full-funnel visibility, accountability, and efficiency from first touch through closed-won.

EDUCATION

N/A

University of North Florida

Bachelor's Degree

SKILLS

ManagementDigital MarketingBrandingMarketing CommunicationsFacebookSEOIndesignBrand ImplementationStrategic PlanningEvent PlanningSocial Media MarketingDirectingPowerpointMicrosoft ExcelMarket AnalysisBrand ManagementMarketing StrategyMicrosoft WordMicrosoft WorksIntegrated MarketingSocial MediaPublic RelationsMicrosoft OfficeSalesBrand DevelopmentBrand AwarenessEvent ManagementBrandingCorporate BrandingAdvertisingPress ReleasesEmail MarketingAdobe Creative SuiteCustomer ServiceCreative DirectionDirect MarketingMarketingEditing

ABOUT RACHAEL WILLIAMS

Broadly skilled Go-to-Market Operations Executive with extensive experience in transformational leadership. Trusted advisor to business leaders, substantially contribute solutions informing strategic planning and marketing enablement. Thoroughly analyze existing conditions, and implement and champion significant enhancements to workflows. A talented Operations Manager, systematically create, train and mentor effective teams. As a thoughtful change agent, consistently and positively impact pipeline growth. Combine a competitive and winning mindset with a deep commitment to team members’ professional and personal growth.

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