Rachael M.
Marketing Programs Manager, Dealership Division @Vehlo
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WORK HISTORY
Marketing Programs Manager, Dealership Division @Vehlo
I drive multi-channel marketing initiatives to enhance brand engagement and connect with target audiences effectively. I manage various aspects of marketing, including creating print and digital materials, executing campaigns, updating websites, implementing social media strategies, producing video content, and organizing webinars. Collaborating closely with the marketing team, I ensure all projects align with brand guidelines and achieve marketing objectives.Key Responsibilities: Print and Digital Publications: Develop high-quality brochures, newsletters, and magazines, managing design, content curation, and distribution. Create engaging digital assets like eBooks, whitepapers, and online magazines, utilizing performance data to optimize strategies. Advertising Campaign Management: Design and execute print advertising campaigns aligned with brand identity and strategic objectives. Manage and optimize digital ad campaigns across platforms, leveraging data insights to improve ROI and target effectiveness. Content Creation & Optimization: Collaborate with writers and subject matter experts to produce SEO-driven blogs and articles, ensuring engaging and relevant website content. Manage and expand video content, integrating it into websites and maintaining a video library to boost user engagement. Webinar & Social Media Management: Plan and execute impactful webinars, overseeing every detail from concept to follow-up to ensure participant engagement. Drive brand awareness by implementing creative social media strategies, monitoring trends, and fostering audience interaction. Email Marketing Campaigns: Create professional email signatures for team members to maintain consistency across the organization. Launch and monitor email signature-based promotional campaigns, using analytics to refine and improve performance.
EDUCATION
University of Arkansas at Fayetteville
Bachelor of Science (B.S.), Apparel Merchandising & Product Development
ABOUT RACHAEL M.
I have a background in Fashion that has helped shape me in my role as an Events Specialist and now Marketing Communications Specialist. Planning and organizing are a few of my favorite things. Coming from the fashion industry to the transportation industry has been such an interesting and rewarding learning experience. From learning first hand how the items that we buy are delivered either to us at home or in stores is amazing.I am lucky to have been given the opportunity to help my boss plan and execute our annual user conference and sales incentive events. In addition to those, I manage our Customer Experience Center, located in our Dallas headquarters, and luxury suite in a local sporting event and entertainment venueMy job also gives me the ability to work closely with the various departments and offices within our company and our customers. By planning our annual Customer Advisory Board Meetings with members of our Product Management team, I was able to help bring in a group of customers to our Dallas office and see first hand how important our company and what we do is to our customers. I am excited to see where this road takes me!
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