Rachael Butler

WORK HISTORY

EDUCATION

ABOUT RACHAEL BUTLER

I’m a marketing professional with a strong focus on social media strategy, content creation, and brand storytelling. Currently, I work as the Social Media and Content Executive at Future Fit Group, where I lead on social media across multiple brands, helping to shape campaigns, grow communities, and improve engagement through creative, insight-driven content.Prior to this, I spent three years at Pier, an integrated communications agency, where I gained valuable experience across both PR and digital. While there, I worked with a range of clients including Fridge Raiders, Richmond Food, Surya Foods, DEFRA and The British Hamper Company. One of my proudest projects was running a multi-channel sponsorship campaign for HIPPO as they sponsored a Superbike rider, which involved managing content strategy, influencer outreach, paid support, and reactive community engagement. I hold a degree in Communications and Media from Bournemouth University, where I specialised in digital media and content production. I achieved a First in my dissertation, where I developed a full digital feminist magazine called the female gaze, which I later turned into a live collaborative blog platform, focused on long-form storytelling and visual design.Outside of work, I also create user-generated content (UGC) for brands, which allows me to stay hands-on with trends and platform updates. Whether I’m behind the scenes or front-facing, I’m always thinking about how to connect with audiences in a way that feels real and relevant.Always happy to chat all things content, campaigns, or even just a bit of pop culture - feel free to connect!Portfolio available on request.