Rachael Abram

Director of Social Content @9letters

Vancouver, BC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2025 — Present

Director of Social Content @9letters

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Vancouver, BC, CA

FKA Wasserman - an independent, fully integrated ad agency that helps brands be seen. I joined the team to create and operationalize a social-first department and practice. • Leading the development and implementation of scalable social processes that unify strategy, creative, production, and media performance. This includes defining our key products and services, building frameworks that support client channel success and operational efficiency, enhancing content creation and ideation, improving reporting and tools, and driving trendspotting to keep work culturally relevant and future-focused.

EDUCATION

2010 — 2014

The University of Western Ontario

Bachelor of Arts (B.A.)

ABOUT RACHAEL ABRAM

In the competition for attention, the most influential brands prioritize creating compelling content to connect with and find new customers. You\'re seeking a seasoned leader who can craft and execute social media strategies with precision, and can lead a team in harnessing creativity for maximum impact while maintaining efficiency. Adaptability and scalability are key as you navigate evolving trends and your business needs. Oh hey, that sounds like me. I specialize in operationalizing and developing strategically-driven social media teams. My career began in startups where a scrappy mentality was instilled in me, a mindset I\'ve carried forward to agencies and global brands for over a decade. I thrive when I\'m feeding off the energy of ambitious and innovative teams. CORE COMPETENCIES- Operationalizing high-growth social content teams - Building up and training social media managers and content strategists - Translating big ideas into impactful social-first comms plans - Creative problem solving - Data storytelling - People leadership Does any of this resonate with you? Let\'s connect.

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