Rachael B.

Head of Marcomms @Concurrent

Colchester, GB

Reshaped the company’s brand strategy and delivered a full rebrand within six months, including a new tone of voice, refreshed visual identity, and complete website redesign - navigating a complex, highly technical industry from day one.Redesigned and migrated the company website to a new platform, improving usability, brand alignment, and future scalability for lead generation and content marketing.Planned and delivered a global partner event, coordinating venue sourcing, hotel bookings, cultural considerations, executive alignment, merchandise, logistics, and content. Delegates travelled from Japan, South Korea, and across Europe. The event included a factory visit, senior leadership presentations, and a brand and marketing session I created and facilitated.Increased LinkedIn followers by 67% over 15 months, growing from 5,684 to over 9,500 organically. Maintained an average engagement rate of 16.58% and a click-through rate of 13.23% across all posts. Well above industry benchmarks for B2B tech and defence.Delivered two annual reports and multiple investor presentations, aligning visual and verbal messaging with strategic business goals and financial disclosures.Led communications and marketing activity across UK and US time zones, ensuring seamless collaboration with global teams, executive stakeholders, and regional partners.Introduced a strategic planning framework for content, campaigns, and events; linking marketing activities to commercial goals and building internal confidence in marketing’s value.Built foundational team structure, now leading the function alongside an apprentice and coordinating cross-functional input across the business.Launched a new internal communications strategy to improve visibility of leadership, foster employee engagement, and reinforce company values globally.