Rachael Banks
Director of Sales, out of Home @Ferrara
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WORK HISTORY
Director of Sales, out of Home @Ferrara
Lead Ferrara’s Out-of-Home (OOH) strategy across multi-channel segments - driving Ferrara’s goal of $40M+ incremental growth by 2027 through disciplined customer planning and brand activation• Partner cross-functionally with Brand, Finance, and Supply Chain leadership to optimize trade investment, strengthen profitability, and ensure customer plans deliver against both Ferrara’s P&L guardrails and client growth objectives• Secure and expand executive-level customer partnerships by aligning brand innovation, culinary development, and marketing to enhance mental availability and menu integration of Ferrara’s power brands (Nerds, Trolli, Sweetarts, etc.)• Translate insights into action using Blue Planner, BobJ, and VendTrack analytics to inform pricing, forecast accuracy, and DSMP (Distribution, Shelving, Merchandising, Pricing) execution — ensuring Ferrara remains a first-call strategic partner across the OOH ecosystem
EDUCATION
Western Carolina University
Bachelors of Science, Hospitality and Tourism Mgt.
SKILLS
ABOUT RACHAEL BANKS
Dynamic and results-oriented Director of Sales with over 15 years of experience driving revenue growth, optimizing sales processes, and leading high-performing sales teams. Proven track record of exceeding sales targets, developing strategic business plans, and fostering strong client relationships. Adept at leveraging data-driven insights to inform decision-making and deliver sustained business growth.Core Competencies- Strategic Sales Planning- Revenue Growth- Sales Team Leadership- Client Relationship Management- Market Analysis- Contract Negotiation- Sales Process Optimization- Data-Driven Decision Making- CRM Systems (Salesforce)
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