Rachael Bancroft

Marketing Communications Specialist @C3 Industries

Ann Arbor, MI, US

Develop cutting-edge digital marketing multi-channel marketing campaigns. Utilize industry-standard technology to leverage a combination of UX and content strategy resulting in increased revenue MoM. Remain current on state-specific regulations to minimize risk while still keeping robust content that speaks to multiple audiences. Key Achievements:Contributed the promotions style guide, becoming the standard for promotions language throughout the organization Continuous increase of email, notification, and text messaging revenue MoMBecame an AIQ certified “expert” within first week, and leveraged the new platform within two weeks of hire

Eastern Michigan University

Bachelor of Applied Science - BASc, Technical and Scientific Communication

Eastern Michigan University

Bachelor of Applied Science (BASc), Professional, Technical, Business, and Scientific Writing

Eastern Michigan University

Minor, Communications, Media, and Theatre Arts, Comprehensive Studies