Robert Blume
Senior Vice President Marketing @ALLPLAN
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WORK HISTORY
Senior Vice President Marketing @ALLPLAN
Munich, DE
Senior Vice President Marketing | Executive Leadership | Global GTM StrategyIn my role at ALLPLAN I drive the global Go To Market (GTM) strategy, reporting to the CEO and Supervisory Board at Nemetschek SE.Responsibilities include:Accountable for global GTM execution, corporate product positioning, brand strategy, and commercial alignment across Sales, Marketing, and Product. Lead international, high performing teams and drive strategic transformation at the intersection of strategy, brand, sales, and product.Initiatives include:Supported the shift to a subscription based business model, improving ARR performance.Drove a strategic shift from feature centric communication to value based, outcome driven messaging. Introduced Challenger Sales Messaging, creating constructive tension to move customers out of their comfort zone and accelerate decision making.AwardsGerman Brand Award Winner 2023 (Best Mobile Website)VEGA Digital Awards Gold Winner 2021 (Best Event/Live Webcast)Known for challenging the status quo, building strong leadership teams, and delivering operational excellence, scalable growth, and measurable impact through data driven, customer centric innovation.CMO | Chief Growth Officer | Commercial Executive | Revenue Growth | GTM & RevOps | SaaS & Cloud Transformation | AI-Driven Marketing | Enterprise Value Creation | Global B2B/B2C LeaderSoftware | Construction | Building | BIM | Technology | Intelligent Transport and Urban Infrastructure | Energy-Generating Infrastructure | Digitalization of Infrastructure | AI | Automation | Lean Construction | AI-based BIG Data Management | Digital Twin | Predictive Maintenance | Quantity Takeoff | Autonomous systems | Autonomous mobility | Sustainability
EDUCATION
Gymnasium Oberursel
A-Levels
Goethe University Frankfurt
Dipl. Kfm. (FH), Bachelor of Business Administration (BBA)
ABOUT ROBERT BLUME
Growth-focused Marketing & Commercial Executive with 20+ years of international leadership experience driving revenue acceleration, digital transformation, and enterprise value creation across global B2B and B2C organizations in DACH, Europe, the U.S, and APAC. I don’t optimize marketing. I re-engineer how companies grow. Markets are being redefined by AI, platform economics, sustainability pressure, and shifting customer power. Traditional marketing structures are becoming obsolete. I lead the transformation from fragmented functions to intelligent, self-optimizing growth ecosystems, embedding AI into decision systems, and aligning commercial models with long-term enterprise resilience. I help organizations translate strategy into predictable growth. My background spans international markets, brand and growth leadership, digital transformation, and organizational change, often in contexts requiring clarity, disciplined execution, and cross‑functional alignment. Rather than managing functions, I build adaptive revenue engines - integrating Growth Strategy, Revenue Operations, Product & Platform Monetization, Performance Systems, and Customer Lifecycle Design into one accountable growth architecture. My work typically involves C-Level Management on supervisory board level and provides clarity in data-based decision making, disciplined execution, and strong cross functional leadership. I have led and advised initiatives covering go to market strategy, demand generation, customer lifecycle management, and marketing operations, with a strong focus on scalability, ROI, and enterprise value creation. This includes building and optimizing marketing pipelines, enabling sales effectiveness, and aligning teams, processes, and technology stacks to support sustainable growth. I am particularly interested in challenges around growth predictability, international expansion, business transformation, and the integration of data, AI-driven automation into modern go to market models.
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