Rana Assadi
Customer Lifecycle Management @Free2move
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WORK HISTORY
Customer Lifecycle Management @Free2move
Berlin, DE
Set up and executed lifecycle, marketing, and transactional campaigns across six international markets (AUT, DEU, ESP, FRA, ITA, NLD) for better customer engagement- Monitored and optimized automated journeys (acquisition, Retention and reactivation) achieving a 1.49% enablement rate for new users completing full account setup- Reactivated users via lifecycle campaigns, achieving a 10% reactivation rate in one-time campaigns and 5% via automated journeys- Launched a targeted in-app journey for non-GDPR users, achieving a 44% open rate and an average of 2.2 rentals per user- Generated weekly and monthly reports, using actionable insights to improve user activation, retention, and engagement- Collaborated with creative and copy teams to manage content and ensure consistent messaging across all channels.
EDUCATION
Islamic Azad University, Science And Research Branch
Bachelor's degree
Islamic Azad University,Science And Research Branch
Master's degree
Atomic energy high school
Diploma
Berlin School of Business & Innovation (BSBI)
Master's degree
SKILLS
ABOUT RANA ASSADI
Customer Lifecycle Management at free2move
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