Rick McLaughlin

Chief Marketing Officer @Muuvment

Toronto, ON, CA

As the Fractional Chief Marketing Officer at Muuvment, I lead the development and execution of strategic marketing for our AI-driven SaaS solutions. My role involves collaborating with product and sales teams to craft and refine our go-to-market strategies. I leverage my SaaS expertise to identify market gaps, optimize customer acquisition, and ensure our messaging aligns with Muuvment’s values.I handle product positioning, oversee digital marketing efforts, and create compelling content to drive engagement. My responsibilities also include managing communications and PR, developing thought leadership materials, and nurturing key partnerships. I continuously monitor performance, adjusting strategies based on data to deliver impactful results.Flexibility is key in my role, allowing me to adapt to Muuvment\'s evolving needs and growth phases. I’m committed to ensuring that our strategies are relevant and effective, aligning with our mission to succeed in a competitive SaaS market.

University of Guelph

B-Comm & Fine Arts

Emily Carr University of Art and Design

Communication Design

Wilfrid Laurier University

Pyschology & Performing Arts