Putu Praditya
Corporate Marketing @PT Adhi Karya (Persero) Tbk.
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WORK HISTORY
Corporate Marketing @PT Adhi Karya (Persero) Tbk.
Role Summary:1. Supervise promotional strategies and their execution with focus on product pricing and payment terms, channel development, also area/ events/ communities (Elartizen) activation;2. Oversee partnership opportunities to further expand TOD mixed-use concepts within ADCP projects.Key Responsibilities & Achievements:1. Led strategic repositioning of LRT City brand into wellness-oriented urban living through #MindfulMove campaign;2. Managed integrated promotional strategies (digital, storytelling, pricing communication);3. Supported corporate-level asset packaging for investment partners in a task force unit;4. Built narratives to restore consumer trust in delayed projects.
EDUCATION
Institut Teknologi Sepuluh Nopember (ITS)
Bachelor's Degree - Sarjana Teknik
UCL
Master of Science (MSc)
SKILLS
ABOUT PUTU PRADITYA
I am an urban strategist with a unique blend of expertise across planning, real estate development, and strategic marketing.With 7+ years leading TOD property and large-scale mixed-use projects in Greater Jakarta, I have worked at the intersection of business, design, policy, and human behavior, turning complex urban challenges into actionable development strategies.My professional path is rooted in curiosity about power, space, and people. This began with my upbringing in Bali, continued through my studies in Urban Regeneration at UCL, and matured during my tenure driving major TOD property products at ADCP.What I bring:1. End-to-end development capability: Real estate market research, feasibility modelling, pricing, product strategy, and concept development;2. Leadership in execution: Managed high-performing sales teams (up to 30+ people), delivered 500+ of landed homes and apartments sold, and led cross-functional project marketing for as big as 120 ha township;3. Strategic brand & narrative building: Reshaped LRT City’s value proposition, led content & promotional direction, and supervised communities activation program to elevate brand trust;4. Urban regeneration mindset: Experienced in reading socio-political power structures, community impacts, and long-term place value.I thrive in roles bridging urban planning, real estate strategy, corporate positioning, and community-centered impact. My long-term interest remains: building better cities through thoughtful, just, and future-oriented development, together.
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