Purvardh Kaushik

Marketing Associate @ProwessSoft

Hyderabad, IN

Marketing Leadership: Took over full marketing operations post-departure of the marketing head, driving all initiatives, including content, social media, events, and SEO.• Demand Generation & ABM: Spearheaded ABM campaigns, generating 540+ MQLs via webinars, email, and LinkedIn outreach.• Brand Awareness & Thought Leadership: Grew LinkedIn following to 40K+, executed 274+ social media posts, and developed whitepapers, case studies, and leadership blogs.• Sales & Partner Enablement: Created pitch decks, competitive analysis reports, and solution one-pagers, supporting sales with 70+ presentations for Salesforce & MuleSoft engagements.• Event & Webinar Execution: Organized 10+ global events (Agentforce, IDP, B2B modernization), enhancing industry engagement and lead conversion.• Podcast Initiative: Leading the development and launch of ProwessSoft’s podcast, handling branding, content strategy, and guest outreach to enhance brand positioning and engagement.• Salesforce Administration & Client Engagement: Acted as a Salesforce Admin for a key client project, managing calls, understanding client requirements, and translating them into technical specifications. Assisted in creating reports and dashboards, ensuring smooth CRM operations, and preventing project escalations.• Digital Transformation & Process Standardization: Led the transition from manual workflows to standardized CRM-based processes, facilitating company-wide digital adoption. Created custom CRM objects such as Customer Success and Leads, improving data tracking and efficiency.• Salesforce Partnership Expansion: Played a crucial role, alongside leadership, in achieving new partnership levels with Salesforce, enhancing ProwessSoft’s industry positioning and collaboration opportunities.

Institute of Management, Nirma University

Master of Business Administration - MBA, Marketing/Marketing Management, General

Samrat Ashok Technological Institute

BTech - Bachelor of Technology, electronics and instrumentation engineering