Purvaa Kapadia
Vice President - Brand Experience @Blackberrys Menswear
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WORK HISTORY
Vice President - Brand Experience @Blackberrys Menswear
Gurugram, IN
Leading brand strategy, consumer experience, and marketing transformation for one of India\'s most iconic premium menswear labels — 400+ EBOs, MBO touchpoints, pan-India presence.Driving omnichannel brand consistency, deepening CRM-led customer engagement, and accelerating growth of Blackberrys Menswear — the iconic menswear brand with 30+ years legacy.Scope: Brand Identity · Content Strategy · Digital & Performance Marketing · Influencer & Creator Partnerships · Retail Experience · CRM & Loyalty · Team Leadership. Omnichannel Growth
EDUCATION
St. Angela's Sophia, Jaipur
H.S.C, Physics, Chemistry, maths
K.J. Somaiya Institute of Managment Studies & Research
MBA, Marketing
SKILLS
ABOUT PURVAA KAPADIA
I am one of India\'s most experienced retail marketing leaders — with over 20 years of building iconic brands at the intersection of global standards and Indian market insight.My career spans fashion, lifestyle, and beauty retail across some of India\'s most trusted names — Marks & Spencer India, Hindustan Unilever / Lakmé Salons, Shoppers Stop, and now Blackberrys Menswear. I have led full-funnel marketing: brand strategy, omnichannel growth, CRM & loyalty, performance marketing, content, influencer, ATL/BTL/digital — owning outcomes end-to-end with P&L accountability.What sets me apart is the rare combination of global brand thinking and deep Indian retail fluency. At Marks & Spencer India, I translated a global British heritage brand into a deeply resonant Indian consumer story — bridging London and local without losing brand soul. That skill — making global brands work in India — is what I bring to every room I walk into.For international brands considering India: I understand what it takes to localize a global brand for Indian consumers — the sensitivities, the tier-city dynamics, the digital-to-store journey, the influencer ecosystem, and the loyalty levers. I have done it. I am a growth marketer at heart — I believe brand equity and business results are not a trade-off. Throughout my career, I have driven measurable revenue impact: from footfall and conversion to digital community growth and loyalty programme performance.I\'m always keen to explore more about the consumer, fashion, retail, or lifestyle and brands seeking to grow in or from India.Areas of expertise: Brand Strategy · Omnichannel Marketing · Growth Marketing · CRM & Loyalty · Consumer Insights · Digital & Performance Marketing · Retail Marketing · Team Leadership · P&L Management · India Market Entry · Global Brand Localization#IndiaRetail #FashionMarketing #GrowthMarketing #BrandStrategy #RetailIndia
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