Arpit Raizada
Dgm Consumer Experience @Blackberrys Menswear
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WORK HISTORY
Dgm Consumer Experience @Blackberrys Menswear
Gurugram, IN
EDUCATION
MICA | The School of Ideas
Digital Marketing & Communication
Sir Padampat Singhania Education Centre
10+2, Commerce
National Institute of Fashion Technology
B Tech, Fashion Communication
SKILLS
ABOUT ARPIT RAIZADA
I design retail experiences that don’t just look good — they perform.With 18+ years across brands like Blackberrys, Samsung (via Cheil), Arvind, ABFRL & Reliance, my work sits at the intersection of design, consumer psychology, and business outcomes.I specialise in transforming stores & retail spaces into high-performing retail environments by rethinking visual merchandising, space design, and consumer journeys.Key Impact:• Delivered +24% growth in denim,+36% in footwear,+21% in suits through VM interventions • Reduced VM costs by up to 25% via smarter material and campaign strategies • Achieved 85%+ adherence on Pre Journey Plans across regions • Led development of new retail identities that improved store visibility, influenced walk-ins, and enhanced in-store conversion What I focus on today:→ Consumer journey-led retail design → Scalable VM systems across large store networks → Bridging creativity with measurable business performance I’m also building my voice around retail storytelling, design thinking, and “spaces that sell” — with a long-term vision towards speaking platforms like TEDx.Let’s connect if you’re building retail experiences, brands, or conversations around design.
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