Purnima Rawat
Marketing Manager @Global Cold Chain Alliance Gcca
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WORK HISTORY
Marketing Manager @Global Cold Chain Alliance Gcca
New Delhi, IN
Founding member of Global Cold Chain Alliance (GCCA) in India. Leading and managing the operational activity including partnerships, expansion of sales, promotions and marketing, support and ensured profitability, commercial performance and financial results of the subsidiary Arranging trade meetings among various trade associations/ OEM/ Contractors for cold chain, supply chain, logistics, transportation and other stake holders for devising policies for the Industry. Working closely with the Cold Chain & Refrigeration Industry, Govt of India undertakings like NHB, NCCD, NHM, WDRA, NCDC and Industry associations like Federation of All India Cold Storage Association, ISHRAE, AIACRA, NIRATA and RAMA towards the development of effective Cold Chain in India. Organizing Industry body meetings for development of Cold Chain & Storage Standards by working closely with National Horticulture Board, National Horticulture Mission, National Centre for Cold Chain Development and Ministry of Agriculture. Facilitating trade shows / expos, seminars, conferences, training programs and work-shops for promotion of new technologies, energy efficiency, govt policies for Cold chain and storages in India. Editorial Coordinator for magazine ICE on Cold Chain Industry.
EDUCATION
Sri Guru Teg Bahadur Public School, Haldwani, India
Higher Secondary Certificate (12th)
New Delhi Institute of Management
Master of Business Administration (M.B.A.)
New Delhi Institute of Management, Delhi, India
Master
Kumaon University, India
Master
Kumaon University, Nainital
Master's degree
ABOUT PURNIMA RAWAT
A seasoned professional with 13 years of experience in Sales & Marketing, Brand Promotion, Brand Development and facilitate trade, Corporate Sales & Team Management. Presently associated with Global Cold Chain Alliance as Manager - Marketing and works as an expert in agriculture technology & food sector with indepth knowledge on local business environment. My current role is to provide services to clients on Advisory and Execution- opportunity assessment, entry strategy, partner search, competitive intelligence, business launches, finalisation of setting up operations in India, business development and planning, Skilled in promoting new brand and designing strategies for positioning the brand in the market. Spearheading delegation Management with sound knowledge of the India trade environment. Understanding of environment, energy conservation and implementation in Cold Chain concepts. Demonstrated abilities in devising and implementing strategies for mass trainings, new customer’s base, profit making, product promotion activities, market survey and brand promotion. A self initiator who value commitment, time bound results with excellent presentation, negotiation & interpersonal skills. Excellent negotiation / presentation & interpersonal skills. Strong networking connections with various Embassies and its commercial services divisions, trade organisation and industry. Learned to value commitment and goal-setting, time bound & result oriented mission & initiatives. Dedicated, self driven, focused and result oriented.
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