Purabi Roy
Digital Marketing Team Lead @Kajkarma
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WORK HISTORY
Digital Marketing Team Lead @Kajkarma
West Bengal, IN
Lead and coordinate the sales and digital marketing team to ensure effective execution of campaigns and daily operations.• Develop and implement social media strategies by analyzing current market trends and audience engagement.• Guide and collaborate with video editors and graphic designers to produce high-quality marketing content.• Assign tasks, manage workflows, and monitor team productivity to maintain project timelines.• Support recruitment, onboarding, and training of new team members.• Assist in strategic planning and internal decision-making to improve marketing performance and business growth.• Contribute to strengthening the company’s online presence through structured digital marketing initiatives.
ABOUT PURABI ROY
I am a dedicated Human Resource professional with expertise in recruitment, onboarding, employee engagement, and team development.My journey with Kajkarma Innovations Pvt. Ltd. began as a Sales & Marketing Intern, where I learned the importance of teamwork, communication, and organizational processes. After successfully completing my internship, I was promoted to HR Manager, a role in which I now lead the company’s HR operations.In my current position, I manage end-to-end HR functions — from talent acquisition to employee engagement — ensuring we hire the right people, create a positive work culture, and support business growth.I have completed my Bachelor of Business Administration (BBA) from Kazi Nazrul University and remain committed to developing strong HR systems that empower both employees and the organization.
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