Puja Singh Srivastava

Director Strategy & Analytics @The Vanilla Theory

Pune, IN

Playing a critical role in shaping the organization’s strategic direction, my role goes beyond planning to hands-on execution and impact delivery. Key responsibilities include:Business Development & Client Strategy – Engaging with clients to understand their pain points, identifying growth opportunities and crafting tailored digital strategies to elevate their brand presence.Strategic Planning & Forecasting – Defining long-term growth roadmaps, market positioning & financial modeling to ensure scalable impact.Data-Driven Insights – Leveraging analytics to measure performance, optimize campaigns & ensure ROI-driven decision-making.Operations & Delivery Oversight – Coordinating across teams to ensure smooth execution, timely delivery and quality assurance of campaigns/projects.Innovation & Technology Evaluation – Identifying and integrating the latest tools, platforms and digital trends to stay ahead of the curve.Cross-Functional Collaboration – Bridging creative, technical, and marketing teams to deliver cohesive, result-oriented solutions.Performance Measurement & Optimization – Continuously tracking KPIs, refining strategies and ensuring sustainable client success.Relationship Building – Strengthening partnerships with clients, vendors & stakeholders to foster trust and long-term collaborations.

Birla Institute of Technology, Mesra

Bachelor of Engineering - BE

Gulmohur High School, Jamshedpur

12th