Pruteik Asija
Marketing Manager @Propel Holdings
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WORK HISTORY
Marketing Manager @Propel Holdings
Toronto, ON, CA
EDUCATION
National Institute of Event Management - India
Post Graduate Diploma in Advertising, Media & Events, Public Relations, Advertising, and Applied Communication
Guru Gobind Singh Indraprastha University
BCA, Computers
Humber College
Sales & Marketing Connections, Business/Corporate Communications, Digital Marketing, Design Thinking
SKILLS
ABOUT PRUTEIK ASIJA
I am a Brand Experience Manager with over 13 years of expertise in managing client accounts and being responsible for consumer engagement and experiential marketing campaigns for their brands.I decided to work with brands because I enjoy curating experiences that help brands humanise their narrative through engaging storytelling, relatable messaging and a people-centric approach.I understand a brand’s challenges of reaching an audience and building trust, and I’m passionate about creating consumer experiences that leave a fulfilling impact and resonate with people. In my past position as Senior Project Manager at Echo Labs, I was responsible for conceptualizing, planning and executing marketing campaigns for brands across various industries such as CPG, Liquor, Automobile, Telecom, and Technology among others. I achieved tremendous brand visibility and engagement reaching up to impressions in a day for certain experiences. Some of my noteworthy accomplishments include: • Engaged 17 million consumers over 1 month while relaunching new Mountain Dew packaging• Strategized and executed extravagant driving experiences for Mercedes-Benz customers across 60 cities over a period of 3 years• Lead all major annual product launch experiences for Samsung ElectronicsIn my non-working time, I enjoy driving to new destinations and experience new cultures through food and crafts.
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