Priyanshu
Growth & Retention Executive @InsuranceDekho
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WORK HISTORY
Growth & Retention Executive @InsuranceDekho
Gurugram, IN
Analyze user behavior and customer journeys to identify drop-offs and retention opportunities. • Execute targeted communication campaigns across SMS, email, WhatsApp, and in-app channels. • Segment customer cohorts and optimize lifecycle flows to improve engagement and renewal rates. • Collaborate with product, CRM, and marketing teams to enhance customer experience and drive retention. • Track campaign performance, generate insights, and refine strategies for long-term growth.
EDUCATION
CT University
Diploma CSE, Computer Science Engineering
CT University
Bachelor of Technology - BTech Leet, School of Engineering & Technology
Delhi Public School - India
Secondary school examination, 10th
ABOUT PRIYANSHU
As a Growth | Retention Executive at InsuranceDekho, I work at the intersection of data, marketing, and customer experience to drive long-term business impact. My role revolves around designing and executing retention-led strategies that strengthen user loyalty, enhance engagement, and maximize customer lifetime value.I closely analyze user behaviour, identify drop-off patterns, and build targeted communication journeys across CRM channels to bring users back into the funnel. Whether it’s optimizing email/SMS/WhatsApp campaigns, improving onboarding flows, or crafting data-backed nudges, I focus on interventions that deliver measurable results.My responsibilities also include collaborating with cross-functional teams-product, content, performance, and operations-to align growth metrics, run experiments, and discover new levers for improving retention KPIs. Every initiative is backed by insights, experimentation, and a deep understanding of user motivations.I’m passionate about creating user-first experiences, scaling impactful campaigns, and contributing to a growth ecosystem that not only acquires customers but ensures they stay, engage, and advocate for the brand.
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