Priyanka Verma

Senior Manager - Digital Marketing @Maxivision Super Speciality Eye Hospital

Hyderabad, IN

Leading the digital marketing strategy across SEO, SEM, SMM, ORM, Email, WhatsApp, and Paid Campaigns to strengthen brand presence and drive patient inquiries.Made strategic, data-driven decisions by analyzing performance metrics, market trends, and competitor benchmarks to optimize campaign effectiveness.Successfully increased lead generation while reducing CPL, boosting ROI across campaigns.Spearheaded the launch and revamp of the company website and mobile app, enhancing user experience and engagement.Established and enforced brand identity guidelines (logo, typography, visual systems) for consistency across all digital platforms.Owned the digital marketing budget, ensuring optimum allocation, effective vendor management, and strict adherence to not exceeding budgets.Collaborated with sales and product teams to align campaigns with overall business objectives, driving better lead-to-patient conversions.Directed external agencies to deliver high-impact campaigns within budget and timelines.Implemented CRM-integrated marketing, creating a unified system for lead tracking and nurturing.Ensured compliance with legal due diligence in digital marketing, covering IT Act, SPDI Rules, intermediary guidelines, and e-commerce regulations.