Priyanka Silotia

Founder & Creative Director @Embrell

Delhi, IN

Founded Embrell, a premium demi-fine designer jewellery brand that blends craftsmanship, accessibility, and bold design. As Founder & Creative Director, I set the creative vision and long-term strategy, positioning Embrell as a premium yet accessible brand in India with ambitions to expand globally. I lead every stage of the brand journey, from product design and artisan partnerships to logistics and operations. Alongside building a strong digital and e-commerce presence, I develop Embrell’s influencer and PR ecosystem, introduce sustainability-led practices and eco-friendly packaging, and cultivate a loyal community through authentic storytelling and gifting narratives. I also serve as the brand spokesperson, narrating campaigns, sharing craftsmanship stories, and shaping Embrell’s thought leadership in the demi-fine jewellery space.