Priyanka Sharma

WORK HISTORY

EDUCATION

ABOUT PRIYANKA SHARMA

With over 8 years of experience in Digital Marketing and Brand Management, I am a strategic, data-driven marketer who combines creative storytelling with executional excellence. My career spans global B2B and B2C brands in forensic civil engineering, technology, gaming, AI and e-commerce—where I’ve led impactful marketing strategies across digital channels, campaigns, product launches, and sales enablement. In my current role, I\'m supporting Prema’s growth and market positioning by translating the firm’s forensic engineering expertise into clear, structured marketing and communication.Responsibilities include developing content and social strategy by coordinating with external partners to produce thought leadership, case studies, and digital content that reflects Prema’s disciplined, evidence-driven approach to engineering investigations.In my last stint, I was Senior Marketing Manager at Infocepts, an AI and data services firm. I managed LinkedIn and Instagram content calendars via Hootsuite and developed thought leadership pieces, blogs, and client video testimonials. I drove demand generation through storytelling, event branding, and influencer collaborations, securing visibility at international summits like Gartner Data & AI. I also developed marketing assets for sales enablement, including brochures, social posts and event briefs.At iXie Gaming, I led ABM and performance marketing, resulting in 40% higher CTRs and improved talent branding. I was deeply involved in aligning sales and product messaging, revamping brand identity, and creating new content formats like employee spotlights and success stories.My earlier experience as Product Marketing Manager at Awon Gamez sharpened my ability to develop product roadmaps, improve UI/UX features, and execute monetization strategies for gaming platforms. I worked closely with developers and designers to launch engaging gaming experiences.At AskmeBazaar, I scaled e-commerce campaigns and brand promotions to drive over daily orders, cut CPL to Rs. 160, and achieved a 5x sales boost during GOSF 2015. I leveraged YouTube Mastheads, Google Ads, and Facebook campaigns to build one of the platform’s most successful digital initiatives.I’m passionate about bringing together creativity, analytics, and collaboration to build campaigns that not only perform but inspire. I thrive in dynamic, cross-functional environments and love creating user-first experiences that drive business results.Let’s connect if you\'re looking to collaborate on brand growth, digital transformation, or campaign innovation!