Priyanka Kadu

Head of Performance Marketing @Universal Education

Mumbai, IN

Responsible for overseeing and managing the development, implementation, and evaluation of the company\'s brand strategy and digital marketing initiatives•Developing and delivering effective marketing strategies and brand campaigns to increase awareness, understanding and consideration of our vision, mission and strategic objectives, working closely with the extended senior management team.•Lead cross-functional teams to execute campaigns and initiatives that increase brand awareness and drive revenue growth -Develop and manage the company\'s digital marketing campaigns, including paid search & social media marketing•Manage the company\'s online presence across multiple channels, including the website, social media, and other digital platforms•Develop and manage the budget for brand and digital marketing initiatives, ensuring that resources are allocated effectively to achieve business goals.•Work closely with internal stakeholders to ensure consistent brand messaging across all touchpoints•Analyze and report on the effectiveness of marketing campaigns, using data to optimise and improve performance continuously•Stay up-to-date with industry trends and best practices, identifying new opportunities for growth and innovation•Manage relationships with external agencies and vendors, ensuring they deliver high-quality work that aligns with the company\'s brand and digital strategy.•Provide leadership, direction, support and line management to the Brand, Marketing and Digital team.•Analyze market trends and consumer insights to identify innovation and revenue growth opportunities.

K K Wagh Women's Polytechnic

Diploma, Information Technology

Savitribai Phule Pune University

Bachelor of Engineering (B.E.), Computer Science

MCTA - Digital Marketing Training Institute

Digital Marketing Certification, Digital Marketing Search Advertising

MIT COE CMSR

Master of Business Administration (MBA), Marketing