Priyaanka Arora
Content and Product Marketing Manager @Plotly
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WORK HISTORY
Content and Product Marketing Manager @Plotly
Ottawa, ON, CA
Leading content strategy and execution while developing product marketing capabilities across messaging, positioning, and go-to-market planning. Balancing content creation and optimization with strategic product marketing.
EDUCATION
SRM IST Chennai
Bachelor’s Degree, Computer Science and Engineering
University of Ottawa
Master of Business Administration - MBA
SKILLS
ABOUT PRIYAANKA ARORA
Data has been my solace and the most common theme across all of my educational and professional experience.I started my career as a data specialist at IBM India, later a predictive/prescriptive data analyst at Verizon India.I then graduated with an MBA from the University of Ottawa, with a specialization in business analytics and a keen interest in marketing strategy.In my role at Klipfolio, I wrote about leveraging data for valuable business insights and owned the strategic roadmap of MetricHQ, the world\'s largest online dictionary of KPIs and metrics. I then contributed to building Pigment\'s brand as a disruptive force in the planning space.Now, as a Content Marketing Manager at Plotly, I\'m navigating the intersection of data science and impactful content.To anyone who is waiting for their dreams to come true: I truly believe we subconsciously (or consciously) move towards our dreams. Keep this momentum going, and you just might achieve that dream!
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