Priya Chakravarti
Global Engagement Consumer Insights Lead - Home & Hygiene Brands at Unilever @Unilever
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WORK HISTORY
Global Engagement Consumer Insights Lead - Home & Hygiene Brands at Unilever @Unilever
Leading Brand Engagement Consumer Insights for all Unilever Home & Hygiene brands The Homecare business includes some big home and hygiene brands including billion Euro dishwash brand like Sunlight as well as other big brands like Cif, Domestos, Sun, and smaller local brands like Wipol and Lysoform. Leading the partnership with the Home and Hygiene Marketing team on all Brand Engagement projects across these 7 brands. Business partners – Two Global Brand VPs and Five Global Brand Directors Leading initiatives to guide the business to develop best in class communications Insights partnership on creative briefing, creative reviews and comms development process Providing the business deep understanding of competitive brand equity and help identify opportunities and threats
EDUCATION
University of West London
MBA
SKILLS
ABOUT PRIYA CHAKRAVARTI
Global experience in consumer insights & analytics, digital insights & word of mouth,…
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