Pritica Nalan Chakravarthi
Brand Marketing Manager @AlertOps
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WORK HISTORY
Brand Marketing Manager @AlertOps
Chennai, IN
EDUCATION
Loyola College
Bachelor of Science (B.Sc.), Visual Communication
St. Josephs Arts & Science College, Bangalore (Autonomous)
Master's (MA), Journalism and Mass Communication
Indian Institute of Management Raipur
Executive Certificate Program, Digital Marketing and Social Media Strategy
ABOUT PRITICA NALAN CHAKRAVARTHI
I am a Brand & Communications Strategist with 10 years of experience building brands, shaping narratives, and driving measurable business outcomes across SaaS, crypto, telecom, e-commerce, research, and political ecosystems.My expertise spans brand strategy, campaign architecture, PR communications, content strategy, and video-first storytelling, enabling brands and leaders to influence culture, win mindshare, and convert attention into growth.Over the past decade, I’ve helped brands like SuperOps, iPAC, and multiple high-profile political leaders scale their digital footprint and accelerate audience adoption. My campaigns are built around the intersection of strategy + creativity + psychology, and are designed to win where consumer attention actually lives.I particularly enjoy designing social-driven, integrated campaigns that spark conversations, earn organic momentum, and move the target ICP from awareness → engagement → trust → conversion. One of my recent social campaigns generated 20x ICP follower growth in under 3 months, fueling inbound demand and strengthening category positioning.As a storyteller, I write content that is high-quality, context-aware, and conversion-focused — from scripts to thought leadership to commercial video copy to platform-native short-form. As a strategist, I break down audience signals and shape brand perception through PR, digital, influencer mapping, and media orchestration.Ultimately, my work is rooted in a simple principle:\"When the right narrative meets the right audience at the right moment, growth becomes inevitable\".Awards & Recognition: Best Corporate Employee of the Year (2022) Outstanding Performer of the Year (2023)Tools & Platforms:Meta Ads • Google Ads • Canva • AI Content & Automation ToolsCore Competencies:Brand Strategy • PR & Communications • Social Campaigns • Content Strategy • Video-First Storytelling • Influencer Marketing • Growth Hacking • Digital Marketing • Political Communications • Scriptwriting • Media Planning • Client Servicing • Business Development • Photography • Event & Experience Design
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